There are many ways how you can improve your digital marketing and get really amazing results from it. Here are some tips on what you can do to elevate your effectiveness and increase sales or reach your goals, whatever they might be.
Content, content and content
No good optimisation strategy can help you if your content is not done well.
Make sure your copywriting is decent and really engages your audience and their needs.
If you are writing a blog, keep it short and simple, and try offering relevant and useful content.
Also, messaging is a crucial part of your copywriting.
Graphics and visuals
Second thing that makes your content effective is visuals and photographs. If your graphic designing skills are not good enough, this is where you should invest some coins and really make a difference.
Optimize your leads
Writing a content for the purpose of just publishing it is not enough.
You already know that we in marketing call your potential clients “leads”, right? As well as a process of bringing those leads to your website and engaging them with your content we call “lead generation”?
This methodology has a purpose to either sell or offer a product or service at some point, but not right away. In the first phase make sure you are just sharing something useful to your audience.
The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor’s contact information. That form we usually call an opt-in form. Once the visitor fills out and submits the form, they are then led to a thank-you page. This process can be enlarged to an even more sophisticated level where you automatically send follow up emails to your leads based on the actions they made on your website.
If you need help with your lead generation campaign, contact here and I can see how I could help you with that. Together with my EBBE COMMS team I create campaigns and develop content that converts your leads into sales.
Once you have created a good campaign, now you have to become visible to your potential customers.
Google Ads are ultimately the most effective advertising online. Here you can run a search campaign based on keywords that your potential customers search for when looking for services or products like the ones you sell, or you can run a display campaign through banners and YouTube video. The possibilities are huge. Learning Google Ads isn’t impossible but it is time consuming and definitely requires a lot of engagement. Why not hire an expert to help you with that and that way you actually get to save your time and money. Find out your possibilities. Feel free to reach out here.
Author: Ema Alagić